8 awesome examples of ‘no results found’ pages

Great products plan for the unexpected. These awesome examples avoid dead-ends, and turn errors into opportunities.

Best practices in UX change at an incredible pace. Every month it feels like there’s a new pattern or technique we should be using.

In spite of this, some interactions have stood the test of time. One such feature is the humble site search.

Search is so ingrained into user expectations that it’s pretty much a given on any content-rich website. Recently I’ve been thinking a lot about the importance ‘0 results’ found pages.

I recently wrote an article for the UX Booth about this specific topic.

The most awesome sites plan for edge cases like this, and design to resolve these issues quickly.

These great sites don’t just dead-end the user when they fail to find results. Instead they turn errors into opportunities, and provide a much better user experience.

John Lewis

Screenshot of John Lewis' no results found page.

Why it’s awesome

The British department store gives us great example of a simple yet effective ’no results’ page.

The copy is written a really user-friendly way. It’s apologetic, and puts the blame on the site - rather than making the user feel as though they did something wrong.

In terms of next steps, suggestions are clearly broken out as bullet points. They also provide links to popular category pages, giving users the opportunity to browse for what they were after instead.

House of Fraser

Screenshot of House of Fraser's no results found page.

Why it’s awesome

Another great department store example.

House of Fraser give the user some clearly written suggestions. The search bar is also repeated on the page prominently, so it’s clear how they’d try again.

They also use this page as an opportunity to promote some popular products.

If the user can’t find what they’re looking for on the site, they can at least attempt to salvage some interest with good (albeit unrelated) content.


Screenshot of Zoopla's no results found page.

Why it’s awesome

The nature of the real estate market means that listings on property sites like Zoopla can change constantly.

A search that returns zero results one week might return a dozen the next. That’s why the site allows me to create an email alert, letting me know when properties matching my searched criteria are added.

The site also gives me some other, similar properties. This means I’ve got loads of options for how to move forward, despite the website not quite having what I wanted.


Screenshot of Ebay's no results found page.

Why it’s awesome

In addition to what could be ecommerce’s best spell-checker, Ebay give users the ability to ‘follow this search’.

Given the nature of Ebay this is an incredibly important feature, especially on no results found pages. New auctions are constantly being listed. Someone hunting for something specific doesn’t want to risk missing out, but doing this search every day is going to get super annoying.

This issue is transformed into an opportunity. It gets the user back to the site when what they’re looking for is available. Even if that never happens, they’ve still got the user’s details for future marketing purposes. If used responsibly, it’s a great way to keep potential customers engaged.


Screenshot of Drugs dot com's no results found page.

Why it’s awesome

As well as a spell-checker, the user is given an absolute smorgasbord of other products and services that they might want to try.

Even though drugs.com might not have been able to help, it’s hopeful that at least one of these other services will.

Also interesting is the very obvious feedback form at the bottom of the page. Users can send their thoughts about how the search results could have been improved.

This is so important for improving the user experience. It’s a quick way to identify gaps in the content that can be filled going forwards.


Screenshot of Listmaker's no results found page.

Why it’s awesome

For this top-10-style list making site, ‘no results’ pages play an important role in of the content strategy.

Users are made to feel good about the failed search. As a site that relies on user generated content, they’re encouraged to be the first person to create this list.

This is a great example of turning error into opportunity, and allowing the user to help fill the gaps in your content.


Screenshot of Wayfair's no results found page.

Why it’s awesome

Wayfair give a really human explanation of the error. It’s super clear and obvious what went wrong.

Better still, the most prominent thing on the page is a big button to ‘contact us’. There’s a chance that by taking the conversation offline Wayfair can still secure a sale.

Giving the user someone to talk to at this critical point can help us understand what they wanted, and hopefully provide a solution.

Home Depot

Screenshot of Home Depot's no results found page.

Why it’s awesome

Like Wayfair, Home Depot don’t want to end the conversation if the website fails.

A really clear phone number is on the page. Customers can really easily talk to a sales representative who might help them. Even if they can’t, it gives a better forum to take feedback on what was missing, and how we could improve.

If the user wants to continue on the website, all of the categories are clearly set out for more exploration-based browsing. This gives the user tonnes of choice on how they continue the journey.

Send me your examples!

Do you have any other showcases of helpful ‘no results found’ pages? Send me your examples, and I’ll feature them here.

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Chris Myhill, an incredibly handsome UX designer who heads up Just UX Design

Chris Myhill

Chris heads up Just UX Design with 10 years of experience creating digital products and managing design teams.

He’s worked on loads of different projects, using UX wizardry to help businesses make better products.

Learn more about Chris

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