Our budgets or timescales often fall far shorter than our aspirations. How can real data can still guide decision making when traditional research methods are off the table?
In times like these we need guerrilla research.
To be ‘guerrilla’ is to practice faster, cheaper and often less formal research alternatives; alternatives that don’t necessarily need to be sponsored, budgeted or signed-off on. Much like the warfare from which it takes its name, guerrilla research is unconventional yet effective, in that it allows the designer to gather meaningful data at low cost.