App UX Design

Designing a brand new app to help people discover new neighbourhoods and find great places.

Case study image for Bimble App UX

The Challenge

Bimble is a startup with roots in Oxford University’s strategic marketing programme. The concept is rooted in neighbourhood discovery. It allows people to thread together a few stops and create a miniature journey around their favourite areas.

It’s an app with a social purpose.

Bimble want people to create trails through the places they know well. This in turn helps others discover the ‘good things’ in an area, from the people who live there.

A bimble is a little journey, helping people discover the great spots in a neighbourhood.

The Solution

We worked with Bimble’s founders in the early stages, helping shape the app experience from the ground up.

The project’s goal was to define the app’s UX in six weeks. This would form the basis for Bimble’s very first open beta.

The Project

Early concepts and sketching

We worked closely with the Bimble team to sketch initial concepts and flows. From here, we quickly moved into creating interactive wireframe prototypes.

The chief benefit of our small team was an ability to work collaboratively. We could avoid the need for heavy documentation and formal presentations.

Instead, we reviewed and refined prototypes that could be shared in daily stand-ups.

Sketching the initial concepts & user flows for Bimble.

Continual design iteration

Prototyping helped removed ambiguity from the process.

The team could see the design in action, and understand how it would work and behave.

As a startup app, it was important to keep the process lean. Rapid prototyping stimulated discussions. It allowed us to try new things, and improve on our original ideas.

Wireframe prototypes allowed us to iterate quickly & test our ideas with users.

Testing early & often

Testing was important not just for the interface’s usability, but also to get feedback on the app concept itself.

Bimble is a brand new idea, and we need to know which parts of the app people enjoyed and which ones they didn’t.

Testing helped us understand the kinds of “bimbles” that users would create, and how they’d share them.

User feedback was fed into further iterations of the prototype. Testing at this early stage saved the business loads of time, as they didn’t need to build features that people didn’t like.

Testing the experience with users early saved time in the long-run.

The Results

All of the design and prototyping work was eventually translated into design components and templates.

The final output was a complete prototype and an early version of the design pattern library. The library described reusable elements. This was used by Bimble’s UI and development teams to create the app’s first open beta.

Want to get invovled with Bimble’s first open beta? Sign up here!

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